The retail and pharmaceutical industries have some of the highest counterfeit rates which threaten sales numbers, brand image, and consumer safety. With IDLogiq patented NFC security technology, we can protect and empower your supply chain to detect counterfeit goods before they get to the consumer.
Each product has a unique ID that can be scanned by any smartphone or NFC reading device. Not only does this give the manufacturer and each stakeholder in the supply chain the power to secure and track each item, but it also allows the consumer to register their product and get updates, recall notifications, and information about that exact product. With specific consumer spending habits, we can also generate targeted marketing campaigns to help improve their post-purchase experience and retention.