Customers reading label of wine making sure it's not counterfeit

Counterfeit Goods: What to Do to Protect Your Brand and Your Consumers

Counterfeiters can create nearly similar knockoff products to the originals thanks to technological advancements. Not only that, but they are capable of producing and disseminating fakes in a timely manner. How? Through the Internet.

Companies and manufacturers, particularly those who offer their products online, place a high importance on maintaining integrity and brand reputation. Fake items which have low quality or dangerous effects on consumers have negative impact on sales and business image.

As a result, detecting counterfeit goods and pursuing legal action against the perpetrators might be crucial. The following are some methods for safeguarding your product and preventing counterfeits from being sold.

  1. Strict and constant monitoring of online stores. Monitoring the market is a good place to start if companies want to be able to do combat counterfeiting. For instance, companies might want to hire a team to analyze online stores for unlicensed merchants. They can also limit which online platforms they use to market and sell genuine products. Avoid unauthorized sites or dealers.
  2. Strict and constant monitoring of supply chain activities. Companies must also ensure that all parties involved in the supply chain are actively involved in attempts to keep product security features intact. Manufacturers can employ anti-counterfeiting procedures at the product level, but any gain can be negated by the use of counterfeit components and materials from suppliers.
  3. Protect intellectual property and confidential information. Companies should take the appropriate procedures to register their patents, trademarks, and copyrights in line with intellectual property regulations in each jurisdiction where they want to do business, including product manufacturing and production. Furthermore, employee and supplier policies should establish clear, unequivocal boundaries for the sharing of proprietary or confidential information.
  4. Pursue violations of intellectual property infringement. Companies should aggressively pursue all legal channels available against parties involved in the production, promotion, or sale of counterfeit items or other forms of intellectual property infringement. Taking a tough approach against counterfeiters not only reduces their impact, but it can also serve as a deterrence to future violators.
  5. Communicate with all stakeholders. Continuous communication with and among employees, supply chain partners, customers, and the general public can serve as an important action for showing integrity and detecting possible counterfeiting concerns and conveying critical information concerning counterfeit behaviors.
  6. Integrate anti-counterfeiting features into product labels.  Depending on the product, a variety of security features such as holographic labeling, near-field communication (NFC), and radio frequency identification (RFID) tracking can be implemented reasonably and inexpensively. Additionally, authenticating characteristics such as package materials, labels, and inks can be employed in a variety of ways.
  7. Embrace technology by partnering with Cryptographic Identity Authentication experts. Companies which monitor and fight counterfeiting use the most advanced technology. Using real-time authentication technology allows companies to protect their brands and make sure customers are getting the exact products they need to receive.

IDLogiq is made up of a team of deeply committed, with multidisciplinary professionals, which includes healthcare specialists, DSCSA and supply chain experts, advanced security technologists, and more. The team comes together to create a technological and trusted solution to supply chain. IDLogiq’s core mission of helping enterprises combat against counterfeiting all over the world to resolve $1.8 Trillion and 1 million lives lost per year and counting.

IDLogiq team envisions a world free of counterfeit drugs and a global environment working together to optimize business efficiency, maximize business intelligence via the application of our state-of-the-art IDLogiq technology.